A guide to the benefits of window graphics for your business2

Window graphics, or window signs, are a versatile and cost-effective advertising solution that businesses of all sizes can utilize to increase sales and raise awareness of their brands.

A window sign helps your business because:

• Increases foot traffic
• Helps you build your brand
• It’s easy to update
• Maximizes your visual real estate
• Helps you avoid the need for permits
• Provides privacy and shade
• Enhances ambiance
• Bolsters your digital marketing strategy
• It can be spectacular
• It creates social-media buzz
• It’s cost-effective
• It’s a versatile medium

Read on to learn more about the benefits of window graphics and discover why window graphics are the visual solution of choice for businesses of all types, from small family-owned shops to multinational companies with a global customer base.

An Easy Way to Increase Foot Traffic

Simply put, foot traffic is the number of people who enter your business. It’s easy to see why you would want to have lots of foot traffic. Having many people entering your business means having many customers, which translates into a stronger bottom line for your business.

Window advertising is an effective way to get your products or services noticed in the hustle and bustle of everyday traffic. According to a 2012 survey, 76% of American consumers enter a store for the first time because of the signage, while 68% stated that they have purchased a product or service because a sign caught their attention.

Window Graphics Help You Build Your Brand

Branding is a marketing strategy that consists in setting your business apart from your competitors by establishing associations with unique images, colors, values, or slogans.

Window graphics let your customers know at a glance what makes your company different from the rest. As soon as passersby walk by your storefront, they become aware of the name of your business, your logo, the colors that identify you, your motto, and even the seasonal promotions you are offering.

Your window graphics make it easy for you to accomplish the main goal of branding—to emphasize what’s unique about your business.

Window Signs Are Easy to Update

From retail to entertainment, all industries move at a fast pace and companies must respond with high-impact advertising that keeps customers interested and engaged.

This can be achieved easily using window graphics. These vinyl signs are easy to install, easy to maintain, and easy to remove. Glass is a smooth surface that offers ideal conditions for the installation of self-adhesive vinyl. Removal is as simple as peeling off a sticker. Maintenance can be done with everyday items you probably already have at your disposal. All you need is microfiber cloth, a squeegee (for larger signs), and mild soap.

Maximize Your Visual Real Estate

Making the most of the resources you have goes a long way toward achieving success in the world of business. This principle applies to every aspect of your organization, including advertising.

Window signs help you maximize the potential of your storefront. This is a prime piece of advertising real estate that no business can afford to overlook. Think of the surface of your windows and storefront as billboard space you have at your disposal at no cost. Not taking advantage of all that FREE space would be a mistake, right? That’s why window graphics are a fundamental component of your advertising and branding strategy.

Avoid the Need for Permits

Setting up a billboard and other forms of outdoor advertising can be complicated and time-consuming for small-business owners. The reason is that most cities have regulations in place, and breaking them may result in fines.

With window graphics, you usually don’t have to worry about permits because these signs are adhered to the glass of your storefront and take up no space. This fact, combined with the ease of installation we mentioned earlier, gives you the flexibility you need to implement a branding strategy where you have total control over where and how often you advertise your business.

Provide Privacy and Shade

While window graphics can be used to showcase your products and your services, they can also create privacy when you need it.

For example, if you are remodeling your premises, a big window sign is a great way to conceal the work in progress while advertising your business and providing relevant information, such as your opening hours and your contact details. Window graphics can also create privacy in interiors where the space is organized with glass dividers. Finally, a window sign also provides shade, which can be useful if the sun hits your storefront directly.

Enhance the Ambience

No doubt, window signs are great advertising tools, but their benefits extend beyond simple promotion. The recent advances in digital printing can elevate any window graphic into a work of art that enhances the ambiance of your business. Research shows that people love having artwork in the workplace because:

• Art promotes social interactions
• Elicits emotional responses
• Facilitates personal connections
• Enhances workplace environment
• Fosters learning

These are interesting benefits for any business, regardless of your industry. For example, better social interactions result in improved relationships between coworkers in an office environment. But they can also contribute to making your customers feel more at ease and in a better disposition to purchase your products or services.

Window Graphics Can Bolster Your Digital Marketing Strategy

If you think of window graphics as a form of advertising completely unrelated to digital marketing, think again.

Window advertising ties in with your digital marketing strategy, bolstering it and giving it an appealing physical presence that makes an even stronger impression on your customers.

For example, window signs are easy to install and update, so they’re ideal to promote hashtags for seasonal campaigns. This way you can create a path that leads your clients from the real world to your social media channels and website, where they can purchase your products or services, or learn more about your business.

Window Graphics Can Be Spectacular

With today’s digital printing technology, it’s possible to create striking and highly detailed window graphics that will stop passersby in their tracks.

Whether you want to create an optical illusion or make a large-format brand statement, no idea is too bold or groundbreaking. You can rest assured that even your most daring concepts can be faithfully translated into a window graphic that challenges your customers’ ideas about what can be achieved using digital printing.

This sense of wonder stays with your clients and invites them to associate your brand with values such as innovation, confidence, and high quality.

Window Advertising Can Create Social Media Buzz

If your window graphic is particularly creative, it can capture the imagination of your customers. And what’s the first thing we do nowadays when we see something that surprises us? We whip out our smartphones, snap a picture, and post it on social media.

An original window sign can make your brand go viral. When this happens, your storefront is on the screens of users everywhere, giving your business a unique form of exposure that even the most renowned brands would love to have.

Cost-Effective

Window graphics give your business all the benefits listed here at a fraction of the cost of other forms of advertising.

It makes sense when you think about it. Window signs leverage the potential of surfaces that are already yours, so you don’t have to pay someone else (for example, a magazine, a website, or a newspaper) to display your message.

If you have any type of glass surface, be it a window, a storefront, or a glass divider, then you have an empty canvass you can start using today to promote your business.

Window Graphics Are Versatile

Finally, while window graphics can be striking and ground-breaking, probably their best feature is their versatility. They can be as simple or as spectacular as you need them to be.

That’s why all types of businesses can take advantage of these graphics. Do you need a simple sign that includes only the name of your business and your contact information? A basic window graphic will do the trick. But what if you want to cover an entire side of a glass building? Thanks to the latest digital printing technology, it can be done.

To get a sense of the versatility of window graphics, take a look at the different businesses that use this visual solution on a regular basis:

• Restaurants
• Stores
• Telecommunication companies
• Convention centers
• Real estate companies
• Banks
• Schools
• Hotels
• Dealerships
• Bars and lounges
• Corporate offices
• Airports

As you can see, the love for window graphics runs wide and deep in the world of advertising, and with good reason. Few visual solutions are as versatile and cost-effective as window graphics. So if your business is not taking advantage of this type of sign already, this is the right time to get started.